Rata 360

Rata 360 Communication

Dr Martin van Rensburg

“RATA 360. Value adding Communication. “

RATA, a hand reaching out to the world – a hand raising people from BROKENNESS TO WHOLENESS.  The RATA hand works within the values framework of Integrity, Reliability, Ethics, Faith, Professionalism, Transparency and Credibility. With these values in hand, RATA wants to make a difference in an ever-changing world.  Although the changes in the world often bring pain and sorrow, we want change that brings wholeness to people who have lost hope. Our slogan “reach out, touch” therefore describes our compelling drive to bring hope to people.

In doing so we want to focus on each of the RATA values.


What role does Credibility play in your life; how do you view Credibility in a organisation?  How can we bring hope through Credibility ?  We value your feedback and would like to hear from you.  Please share your opinion in the comments section below.


The values summary is at the bottom of the page as an slide presentation..

RATA Values

The value of  Credibility 

In a world of changing morals, changing standards and changing people, we all need to act in a Credible manner.

Drop us a comment at the end of the page.

Summary on Credibility as defined by the group that work on 28 March 2019.


It is a quality of being trusted and believed in

  • Acceptable behaviour:
  • Is working without supervision
  • Being honest and open
  • Keeping to your word

Less desired behaviour:

  • Abusing power
  • Dishonesty
  • Empty promises
  • Eskom – cannot be reached by clients due to load shedding

Comments received

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